Gap is a fixture in the American lexicon. A legacy brand, Gap is inseparable from casual, approachable, utilitarian and carefree aesthetic that defines what is synonymous with American fashion. ‘Our Kid’ is a series of images that captures the spirit of our youngest customer, and the inner child within all of Gap customers. And broader perhaps, within our nostalgic experience, ‘growing up’ American. It all starts here, defining this, our, ‘kid’, finding them in the past, today and future and creating product that resonates with that story on repeat. Something familiar, something essential, something common; Gap Kids, Toddler and Baby is a place to outfit our kids, and a shadow of ourselves.